I’m a Brand Entertainment Social Media Manager based out of Los Angeles, CA. My experience ranges from developing performance driven campaigns, optimizing creative content, and coordinating talent amplification on social.

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SOCIAL CASE STUDIES

Digital Media Management (DMM) | Account Supervisor | March 2021 - Present

Leads a team of social managers and oversees client strategy execution for social campaigns.
Partners with the Hulu Originals team to identify business, priorities, issues, and expectations.
Manages the scope of client work and provides quality assurance on all social media content calendars, reports, meetings, and ad-hoc requests.
Guides the DMM team to develop initiatives that provide strategic and creative solutions to achieve client objectives.

FOX Entertainment | Manager, Social and Digital Content | May 2018 - March 2021

Developed high-level social strategies for new and returning shows including: The Simpsons, Family Guy, Bobs Burgers, Bless The Harts and Duncanville.
Managed a highly-motivated social team from an extended digital agency.
Managed and approves innovative and trending content for daily content calendar.
Coordinated with video, design, paid, talent teams, and third-party vendors to generate, edit, and produce social content.
Partnered with talent to capture and execute innovative social strategies.

Digital Media Management (DMM) | Social Media Manager | Sept. 2016 - 2018

Developed and executed social media campaigns for various streaming and broadcast titles, including FOX's Lethal Weapon and Prime Video's The Tick, Sneaky Pete, Red Oaks, and Jack Ryan.
Drafted and implemented live-tweet strategies for weekly broadcast episodes, crafting a tailored and consistent brand voice.
Provided weekly analysis on key insights and identified top trends to establish a strategic, innovative, and authentic content approach.

Winter Guard International (WGI) | Communications Manager | Sept. 2015 - 2016

Produced and scheduled editorial content for the WGI Website and all social media platforms.
Worked with graphic designers to establish key marketing materials such as brochures, event programs, flyers, and online content.
Implemented cohesive marketing campaigns through direct mail, e-mail, and social media to expand WGI's brand awareness.

Cerrell Associates | Public Relations Coordinator | Dec. 2014 - Dec 2015

Worked with the firm’s community outreach, media relations and event planning teams to provide client services.
Compiled press releases, media lists, media clippings and report memos.

The Recording Academy | Public Relations Intern | Aug. 2013 - Dec 2013