https://www.irvingglopez.com/about daily 0.75 2021-07-15 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606772360304-I8E5GFYRSE486TI5SPGH/_DSC4111+%28LRC%29.jpg About - About Irving Lopez As a Brand Entertainment Social Media Manager, my journey began at Digital Media Management (DMM), a full service digital agency working across several social campaigns including FOX’s Lethal Weapon, Amazon Prime Video’s The Tick and Jack Ryan. After two fruitful years with DMM, my relationship with FOX grew into a Social & Digital role on their Content Marketing team. Within this role, I help develop performance driven social campaigns for all of FOX’s Animation Domination including The Simpsons, Bob’s Burgers, Family Guy, Duncanville and Bless The Harts and The Great North. This year, I recently made a change back to DMM as an Account Supervisor overseeing a team of social managers as we execute social strategies for our partners at Hulu. We recently assisted the Hulu Originals team in launching the season 4 launch of The Handmaid’s Tale and Season 2 of Solar Opposites. My Strengths in social range from conceptualizing campaigns, optimizing creative content, providing strong editorial judgement, and overseeing talent amplification on social. I also enjoy working with strategic, creative and social platform teams to develop strong content across several social platforms including but not limited to Facebook, Instagram, Twitter, TikTok, Reddit, Snapchat, Triller and YouTube. As a Social Media Manager, I feel sincerely lucky to be managing brands in the entertainment space and look forward to working with several more in my career. https://www.irvingglopez.com/contact daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606775188597-366752FTXGNVS5I8Q7VC/_DSC4210+%28LRC%29.jpg Contact - Contact Me: irvinglopezpr@gmail.com LinkedIn Instagram Twitter https://www.irvingglopez.com/home daily 1.0 2023-11-21 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606771936983-BKXBLS85ENZQPXRVLSRL/_DSC4180.jpg https://www.irvingglopez.com/home/thetick monthly 0.5 2020-12-03 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606717883051-GJK6GNR0VWLBQKRDP0QU/4750_17F_TheTick_72hx48w_WildPosting_Tick_rgb-1.jpg Home - The Tick Season One - Social Case Study https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606718825883-DJET3TLLYH133QVSNC04/tick13.jpg Home - The Tick Season One - Social Case Study https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606718087851-OZBN4EGLKBPULK48YYF7/TheTickSDCC.png Home - The Tick Season One - Social Case Study While at Comic Con, The Tick had a full scale activation complete with a #TeamTick that came at your service when attendees asked for help on Twitter. https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606718635799-M7GQUYQOC4M183RKX1P0/Miss+lint.png Home - The Tick Season One - Social Case Study - Worked with talent to cater creative content that felt authentic to their social platforms. https://www.irvingglopez.com/home/duncanvillecasestudy monthly 0.5 2021-02-24 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606786000854-9SN9EJLPYQ04T2SC8U8N/dunc.fox.png Home - Duncanville Season 1 - Social Case Study - Duncanville family joins in on the Blinding lights challenge on TikTok. https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606785639471-TPE0YHY496TD918GSXX2/giphyarcade.png Home - Duncanville Season 1 - Social Case Study https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606785939921-WHSBU4VKI3IFCY4FLXD4/Large%2BJPG-Aro%2BHa_0167.jpg Home - Duncanville Season 1 - Social Case Study - RESULTS Amy Poehler’s new animated series landed on FOX as a steady fan favorite. The social campaign launched with eye-catching content focused on talent to help draw in their fanbase. We were also fortunate to work with Wiz Khalifa’s amazing team at Taylor Gang to amplify Duncanville’s presence on his online platforms with custom made creative. He also custom recorded responses in character to respond back to fans on IG Stories, eventually winning a 2021 Webby Award for Best Use of Social Media! With the launch of Duncanville we developed a synergy formula across all Animation Domination social accounts as well as partnered with Giphy to create a unique gaming experience. We also launched an organic TikTok campaign where we were given the opportunity to shine by working with show producers, writers and animators to create custom content on the platform. The payoff was tremendous with over 6 Millions combined organic views and a 8% follower growth rate after launching the first custom TikTok. https://www.irvingglopez.com/home/familyguy350th monthly 0.5 2020-12-03 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606784223962-S6PGPDYII0FSWIPMIUIQ/FG350th.png Home - Family Guy 350th - Social Case Study - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras mattis consectetur purus sit amet fermentum. https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606783995965-TWZO1803LMUZD8SSSETZ/stewiepsa.png Home - Family Guy 350th - Social Case Study https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606783680932-KJ88VS5ARLUAKHIVVURD/FamilyGuy_2020_350th_Twitter_1080x608_FG.png Home - Family Guy 350th - Social Case Study https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606783738118-9GP1KS7S82LRRNPL9QO9/FamilyGuy_SideBySide_Cleveland_FB_IG_1080x1350_03.png Home - Family Guy 350th - Social Case Study https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606784359130-RWQYFJM5KL4JKLQI9NPK/stewiepuzzle.png Home - Family Guy 350th - Social Case Study - RESULTS To get there, we created stylized landmark content across social to celebrate the Family Guy timeline. We also collaborated with producers, writers, animators and Seth Macfarlane to create custom content, exclusive for social. Leading into premiere we announced the Cleveland Arif Zahir recast news and aligned our 350 puzzle set giveaway to create buzz on social. The day of premiere, Family Guy became the #1 social Comedy Series across all of TV on Sunday and ranked #1 as the most talked about comedy series on broadcast social amongst organic audiences. https://www.irvingglopez.com/home/lethalweapon monthly 0.5 2020-12-03 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606717463506-7OJ2D9JPJ280C9ZZA5KI/jordanna.png Home - Lethal Weapon Season One - Social Case Study RESULTS Upon release, we drove home the heart, humor and family themes of Lethal Weapon, our most popular social initiatives included live tweet nights for both East and West Coast airings. Tying into the show’s heavy push for all-things bromance, our team launched the Lethal Weapon Best Bud microsite where users could discover their best buds on Facebook. The ultimate prize? A lavish trip to join the cast on the Lethal Weapon set! Our overall social management for Lethal Weapon was met with much enthusiasm from the ever-growing fan base – a group that has grown to over 200,000 followers across all social platforms. https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606715206667-G2GVVST8ZA3KDNPVL343/fc7915d1e8bc83851808dda4c2a43e6a.jpg Home - Lethal Weapon Season One - Social Case Study https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606714782914-WLBFCAR26R2ZMXWRT6T2/best+bud.png Home - Lethal Weapon Season One - Social Case Study https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1606716307611-AFBVLM3QDYKVD2T10ZP1/broments.png Home - Lethal Weapon Season One - Social Case Study Social Creative leaned towards the lovable bro moments between Riggs and Murtaugh. https://www.irvingglopez.com/home/great-north-case-study monthly 0.5 2021-02-24 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1626311586220-NXVLUP7M34A92SNVCUVQ/Judy+Reel.png Home - The Great North Season 1 - Social Case Study - RESULTS The Molyneux sisters new comedy animated series became an instant hit scoring an advanced season 2 & 3 renewal. Our social campaign also quickly drew fan interest when we connected our star-studded cast back to their animated characters on social. We did this with character to screen, talent interviews, and voice-focused creative. We also tapped into the show’s quirkiness and Alaskan food with custom animated cocktail drinks and a sweepstakes partnership with The Salmon Sisters to win a box of fresh Alaskan salmon! The animators of The Great North were also great partners, allowing us to showcase their amazing talents through early animatics to screen, production sketches and in-world IG Stories. As our episodes were released every Sunday, our talent came in clutch with constant social support to entice our audience to watch. https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1626311699347-RMU5UJXYPFJO4OCAOMOQ/Will+Forte.png Home - The Great North Season 1 - Social Case Study Will Forte in the recording booth side by side on screen animation from his character, Wolf. https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/1626311451081-GTOBBKHCZ6MMNWPDL8BF/Offerman+Woodshop.png Home - The Great North Season 1 - Social Case Study - The Great North partnered with lead voice actor Nick Offerman’s woodshop to create custom character coasters. https://www.irvingglopez.com/home/terminallistcasestudy monthly 0.5 2022-12-31 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/aa170df0-54c8-4afb-8bbd-3096f2cbfffd/Screen+Shot+2022-12-30+at+2.01.37+PM.png https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/d0416424-1595-4197-8421-e479a39235c4/IMG_4899.jpg https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/e4dc80b6-1738-4dc4-96c3-47f3a87a75c8/TMLT_S1_SPStatic_Tomahawk_EVRGRN_1500x1500_FINAL_en-US_STNLY.jpg https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/b1dae53f-9820-458b-9735-f997542b40cb/IMG_4897.jpg https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/a6fbca81-e261-4ce4-ba9a-850d886f72f0/Screen+Shot+2022-12-30+at+2.06.10+PM.png https://www.irvingglopez.com/home/60yearsofbond monthly 0.5 2022-12-31 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/361debde-f6d0-4796-8534-b4ab9f636ff6/Screen+Shot+2022-12-31+at+2.04.17+PM.png https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/313941ce-20c8-4a0e-bf74-e1c8043b1189/Screen+Shot+2022-12-31+at+2.01.48+PM.png https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/ca29c343-d554-4f32-9112-ed8de9cdc141/Screen+Shot+2022-12-31+at+2.03.01+PM.png https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/7c4d2066-d3f4-41a5-a355-88cf2a304204/SBND_2022_SPStatic_RECORD_1500x1500_PRE_FINAL_en-US.jpg https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/316c283d-d88c-49c0-bfa6-84fdb248db6b/Screen+Shot+2022-12-31+at+2.05.41+PM.png https://www.irvingglopez.com/home/jackryans3 monthly 0.5 2023-01-02 https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/2debee94-12a0-4666-a358-4147a6dedf5f/Screen+Shot+2023-01-02+at+10.37.45+AM.png https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/415c9244-f428-4b8e-b698-6bfcbb141a53/Screen+Shot+2023-01-02+at+10.39.09+AM.png https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/9b319c10-50c3-486b-8bf5-921218f69d8a/IMG_4916.jpg https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/7783d91e-f348-4ffa-b223-083ebf2a8004/Screen+Shot+2023-01-02+at+10.39.32+AM.png https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/804169ac-a1f3-4f60-a722-cc88be92114c/JKRY_S3_SPStatic_TrailerArt_1500x1500_EVRGRN_FINAL_en-US_PRICO.jpg https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/8b7a3399-6198-45b0-ac65-06bba59020ce/Screen+Shot+2023-01-02+at+11.19.10+AM.png https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/89d0075a-0c71-444a-bf2a-409ab5fe53ce/Screen+Shot+2023-01-02+at+10.39.20+AM.png https://images.squarespace-cdn.com/content/v1/5fc2e248085bf90c0e0a2a83/5442449c-e8ec-4db6-85a0-4f526c264a21/Screen+Shot+2023-01-02+at+10.53.36+AM.png